Dimedico Medical Technologies is dedicated to the distribution and marketing of its first allied health product, Hairegen Classic, a device for home use which helps prevent balding and promote hair renewal.
The Bright Side
The hair loss market is saturated with baldness products and customers are skeptical of their efficacy. In order to differentiate the brand and establish its credibility, we created a strategy whereby the company promises guaranteed results, based on a trichological examination.
The branding process and marketing collateral design began prior to product development completion. Therefore, all catalogs, packaging, website, and videos were based on 3D simulations; incorporating actual product photos that were added later.