The Israeli College of Animation and Design is at the forefront of Israeli innovation and creativity. Thousands of students have graduated and successfully found their place within the visual art industry in Israel and abroad.
The college started out as an institution specializing in animation studies, but over time, services have expanded into other fields, a change that required rebranding and an overhaul of all marketing and advertising activities.
The Bright Side
The main marketing challenge we faced was establishing and branding a design department within a college that had so far specialized in animation studies.
We began by renaming the college IAC, featuring design as an integral part. We then added the tagline, “The Israeli Animation and Design College.”